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 | My guest is Jim Koch of Samuel Adams. What is the tagline to your new ad campaign? | |
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| "Hops are to beer what grapes are to wine." | |
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| You must not have done very well on your SAT's. Grapes provide the sugar that yeast turns into alcohol, much as, in brewing, malt provides the sugar that yeast turns into alcohol. | |
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| Oh. | |
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| You've never actually made beer, have you? | |
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| No. Neither did Sam Adams. | |
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