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| Hi. I am from the University of Iowa athletic department. We are surveying football season ticket holders. Do you have a couple of minutes to answer a few questions. | |
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| Sure. But, I'm not a season ticket holder. | |
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| Oh. I'm sorry. Our records show you have owned season tickets for 22 straight years. | |
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| We cancelled them this year. | |
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| I see. Was your cancellation a decision based on finances? | |
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| No, aesthetics. | |
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