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 | So who exactly is your competition? | |
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| Red Lobster of course! They're always introducing new and innovating ideas | |
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| And what exactly are you trying to say to your target? | |
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| I'm saying HEY! TRY LOB-LOAF-EER! IT'S NEW! IT'S EXCITING! IT'S LOB-LOAF-EER! | |
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| And what do you want your target to know and understand? | |
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| That they won't necessarily get diarrea from eating at my restaurant | |
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