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marketing strategy by the_internet on 06-11-2009
God, this is insufferable.
...no strategy is pursued until it passes the test of consumer research. Every aspect of a market offering, including the nature of the product itself, is driven by the needs of potential
Gonna lose my damn mind if those pills don't kick in soon.
consumers. The starting point is always the consumer. The rationale for this approach is that there is no point spending R&D funds developing products that people will not
buy. History attests to many products that were commercial failures in spite of being technological breakthroughs...
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