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 | I just got out of a meeting with the Management Consultants. They told the C-Suite that we need to stop mailing so many catalogs. | |
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| Really? | |
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| Yes, they said that the threat posed by Catalog Choice and the rise of Social Media render cataloging irrelevant in a Web 2.0 world. | |
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| Ok, we'll stop mailing catalogs to customers who haven't ordered from us. Of course, next year's sales will be cut in half if we do that. | |
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| I can't let sales decrease on my watch. Let's add a remail of the Spring Catalog to the plan, and add four more e-mail campaigns in May, ok? | |
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| Sure thing. And if we "integrate" the campaigns, we'll appear "customer centric". Now we're talking multichannel marketing, aren't we? | |
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