Reema talks about the challenge in carrying out Need idnetification |
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| Need Identification is important but how do we ask so many questions to a customer? | |
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| You are right but this is where the trick is, You need to understand your customer and derive some information from your conversation with him. | |
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Reema is confused and seeks clarity |
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| I don't understand what you are saying. | |
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| Ok so what I mean is, information like the budget, daily running, family size, purpose of buying the car but the family size will help you select the seating capacity without asking right! | |
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Reema quotes another example and Ria talks about building trust. |
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| Alright! So if I ask the purpose and it comes out to be long distance travel then I shall suggest safety features like Airbags, ABS etc. | |
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| Absolutely but do tell him the reason when you select any such feature as he must be aware of the filtering happening at our end.Also it will build trust. | |
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