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Need Identification Challenges by saumya on 08-12-2016
Reema talks about the challenge in carrying out Need idnetification
Need Identification is important but how do we ask so many questions to a customer?
You are right but this is where the trick is, You need to understand your customer and derive some information from your conversation with him.
Reema is confused and seeks clarity
I don't understand what you are saying.
Ok so what I mean is, information like the budget, daily running, family size, purpose of buying the car but the family size will help you select the seating capacity without asking right!
Reema quotes another example and Ria talks about building trust.
Alright! So if I ask the purpose and it comes out to be long distance travel then I shall suggest safety features like Airbags, ABS etc.
Absolutely but do tell him the reason when you select any such feature as he must be aware of the filtering happening at our end.Also it will build trust.
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